The Newport

After a series of failed attempts by various teams, we where approached by Justin Hemmes of Merivale and his key architects and designers Akin and Amanda Talbot to create the identity that this spectacular venue deserved. The concept for the venue was to be like a festival where you can wander around, trying all sorts…

Read More
Kenny Rens

Kenny Rens is a Japanese Robata Grill and Whiskey Bar, the sliding door and range hood are made from charred oak. The logo is illustration of an oak trees rings and the Type is vertical to so homage to traditional Japanese typography however we’ve given it a slightly modern twist with spinning rens on it’s…

Read More
Cirrus

The Bentley groups (The Bentley, Yellow, Monopole) latest venue CIRRUS is in prime location at Sydneys new Barangaroo development. This is the groups first time focus on seafood and the first time to bring in an outside designer to work on branding menus & signage. After meeting with the architects and seeing their concept we focused…

Read More
The Broad Place Products

The Broad Place has a wide range of product inspired by Ayurveda – an ancient mind body science still commonly practiced in both the East and West today. Our mission was to redefine the common branding of Ayurvedic products while honouring this ancient tradition and methodology. The creator used traditional alchemy to blend Teas for…

Read More
The Grounds of Alexandria

The owners approached FOLKE ARMY during the very early stages of their concept, where we developed and enhanced not only the brand but the user experience on every level. This spanned the graphic design for the entire venue, product design, uniform design and production, launch, press management, advertising and staff acquisition and training.

Read More
The Broad Place – At Home Weekend Retreat

The Broad Place is dedicated to providing rich and relevant content and product supporting people in the modern world to renew themselves. Through transformative programs like the At Home Weekend Retreat, The Broad Place wanted to break the barriers of geography, proximity, time and finances that prevent highly engaged people from the rest and luxury…

Read More
Kokoro

Kokoro is a soon to be released hair product line. Kokoro means heart; mind; mentality; emotions; feelings. The brief from the client – “Japan is a relevant influence because, for a long time Japanophile, fashion, art and design of japan, has always resonated with me. Japanese beauty products are considered to be the epitome of attention…

Read More
Vanishing Elephant Posters

Working within the Vanishing Elephant collaborative team, we launched in 2009 and quickly grew into a cult brand. Our role was in all aspects of design and production. Managing the many forms of VE’s advertisement campaigns, we produced innovative graphic posters and visual content to showcase the unique men and women’s collections.  

Read More
Currently Working On

We have just completed the branding for these projects. We can only show the logos at the moment as we are yet to photograph the venues and the items we have designed, printed or created for them. We have The Atlantic Byron Bay which we re-branded and are working user experiences within the venue. Kenny…

Read More
George IV Inn

Patrick  Maloney purchased his childhood local pub, where he had worked whilst studying when the pub came to the market several owners, and years later. The owner during this period was Geoff Scharer the publican who was quite a character. Patrick was very fond of George and had many stories that we brought to life…

Read More
Mothers Mind Cleanse Book

Developed and written by Jacqui Lewis the Mothers Mind Cleanse is a guide book for the modern mother. The authors depth of knowledge and commitment to delivering philosophy and tools to inspire people to live better with more clarity and fulfilment, gave birth to this book. In the design, we were dedicated to keeping true to the…

Read More
Sunny’s Shop

The creators of Sunny’s Shop are passionate about taking their customers on an adventure through the diversity of the tastes of South East Asia. Sunny’s has their unique flavour in the Asian street food market as they recreate an authentic feeling of a quiet neighbourhood eatery in the Mekong whilst tucked away in the quiet and…

Read More
Prodjuice

Launching a perishable consumable into a competitive market place, we rapidly turned a product weakness into a positive design feature. As fresh cold pressed juice settles, the layers begin to form a sediment which can look stale and unappetizing. We saw this visual product challenge as a feature and committed to using the lines to…

Read More
Miss Chu Menu’s

The popular Miss Chu, a modern day hawker-like-takeaway, expanded in 2011 opening one of their first tuckshops in Bondi, Sydney. Collaborating with their creative team and working with their established modern yet authentic Vietnamese inspired design, we constructed a unique design, with a fresh look for the new location.

Read More
Mario’s Kitchen

Mario’s Kitchen is a fine dinning catering company and blog. We worked with them to design and create the brand. This includes everything from their print, product design and digital content.

Read More
Hotel Centennial

Hotel Centennial, a public house and dinning space in the heart of Wollahara and Centennial Parklands. It’s long history in the Eastern Suburbs and name is attributed to the centenary of the foundation of Australia.  The hotel was enlivened with a full overhaul and refurbishment. We worked with their team to create an environment that would display…

Read More
Cho Cho San

The owners of Cho Cho San were inspired to bring a unique side of Japanese food and beverage culture to Sydney. Inspired by an izakaya style of fun and lively dinning they created an environment and menu thats lends itself to this. We came on board with them to construct a modern and fresh brand with subtle…

Read More
The Broad Place Digital Posters

The Broad Place is growing fast. They spend more and more time on the move sharing knowledge and offering a range of products both nationally and internationally. With their emphasis on engaging in modern living, we designed Digital Posters for the variety of services on offer. This ranges from Audio Talks, Courses and Workshops in…

Read More
Tokyo Exploration Manual

The Tokyo Exploration Manual, created by The Broad Place, is a functional digital product designed to provide the traveller with a rich experience outside of their comfort zone. They understand that travel is made exciting by absorbing the little details found in new places. It was important to create a product that was simple and…

Read More
Bondi Wash

Bondi Wash is plant based product line for your home, Skin, Pets and air. Using only Australian Botanicals as the ingredients. We helped Bondi Wash with their branding, packaging styling, directing photo shots as well as the website.

Read More
Marshall Artists Posters

A range of posters Arran Created for Marshall Artists, Although this wasn’t produced through FOLKE ARMY we still feel like it should be added in our portfolio as it shows a complete naive and undiluted approach to poster design for a clothing brand. These where made in a time when the brand could not afford…

Read More
Old Branding Projects

These are a small selection of branding projects we completed several years ago,  As we don’t focus on winning awards or showing off to other design agencies we never got around to shooting these for our portfolio so we’ve decided just to showcase the logos. The Alumni Study Group is a year long course that…

Read More
Trace Architects

Trace Architects have a particular talent for creating modern living spaces for personal and professional clients. They carefully analyse the needs specific to each customer, finding creative ways to work with the attraction of old spaces and the functionality of modern design. They needed their digital content to reflect this. We worked with them to develop…

Read More
Sonoma Video

Sonoma Bakery has been kneading dough to make golden loaves of wood fired bread since the 1940’s. They wanted to provide their customers with a beautiful visual story from behind the scenes of their bakery. We directed this short video to communicate this history and passion with their customers.

Read More