Betty’s Burgers & Concrete Co.

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The brief provided was 1950-1960’s Americana beach burger shack. We interpreted this with the use of custom typography and colour palette along with the styling of the secondary language icons and patterns.

As Betty’s is a rapidly growing business with 8 stores having opened within 2 years and many more to come, the collateral & packing needed to be very cohesive and tight so every venue has the same feeling as well as a system that can be rolled out from one head office to compete with the booming new age fast food industry.

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