The Newport

After a series of failed attempts by various teams, we were approached by Justin Hemmes of Merivale and his key architects and designers, Akin and Amanda Talbot, to create the brand identity that this spectacular  NSW venue deserved. The concept for The Newport was to look and feel like a festival where you can wander around,…

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Betty’s Burgers and Concrete Co.

The brief provided was 1950-1960’s Americana beach burger shack. We interpreted this with the use of custom typography and colour palette, along with the styling of the secondary language icons and patterns. As Betty’s is a rapidly growing business, with 8 stores opened within 2 years (and many more to come), the collateral & packing…

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Kenny Rens

Kenny Rens is a Japanese Robata Grill and Whiskey Bar in Bondi. The logo, an illustration of an oak trees’ rings, is a play off the sliding door and range hood, which are both made from charred oak. The typography design is vertical as an homage to traditional Japanese typography, however, we’ve given it a…

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Cirrus

The Bentley groups (Bentley Restaurant, Yellow, and Monopole) latest venue CIRRUS is in prime location at the Sydney’s new Barangaroo development. This is the group’s first seafood restaurant concept and their first time bringing in an outside designer to work on branding menus & signage. After meeting with the architects and seeing their concept, we focused…

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The Broad Place Products

The Broad Place has a wide range of product inspired by Ayurveda – an ancient mind body science still commonly practiced in both the East and West today. Our mission was to redefine the common branding of Ayurvedic products while honouring this ancient tradition and methodology. Folke Army helped develop a number of products, along…

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The Grounds of Alexandria

The owners approached FOLKE ARMY during the very early stages of their concept, where we developed and enhanced not only the brand but the user experience on every level. This spanned the graphic design for the entire venue, product design, uniform design and production, launch, press management, advertising and staff acquisition and training.

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Sunny’s Shop

The creators of Sunny’s Shop are passionate about taking their customers on an adventure through the diversity of the tastes of South East Asia. Sunny’s has their unique flavour in the Asian street food market as they recreate an authentic feeling of a quiet neighbourhood eatery in the Mekong whilst tucked away in the quiet and…

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Hotel Centennial

Hotel Centennial, a public house and dinning space in the heart of Wollahara and Centennial Parklands. It’s long history in the Eastern Suburbs and name is attributed to the centenary of the foundation of Australia.  The hotel was enlivened with a full overhaul and refurbishment. We worked with their team to create an environment that would display…

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Cho Cho San

The owners of Cho Cho San were inspired to bring a unique side of Japanese food and beverage culture to Sydney. Inspired by an izakaya style of fun and lively dinning they created an environment and menu thats lends itself to this. We came on board with them to construct a modern and fresh brand with subtle…

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Salt Meats Cheese

Salt Meats Cheese was established in 2012 and quickly expanded opening stores all over Sydney and in the Gold Coast. Involved in Art Direction, Creative Direction and Graphic Design we worked with the growing business on developing their brand. We designed their packaging, menus, illustration, all collateral design and both internal and external signage.

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Regatta

This Sydney Harbour side restaurant and bar is situated on one of Sydney’s historical piers and is well known as a sophisticated food and beverage venue. We got involved with Regatta as they underwent a full rebranding. We directed this process and developed their new brand, print and in-house signage.

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