Mineraleir is a hand crafted Jewellery brand. The brief was to focus on the ‘hand crafted’ element as well as the influences that have helped create the brands style. Artists like Matisse with his bold colours and shapes and the jewellery styling of North Africa with a heavy mix of stones.
We generated a hand written font to have that hand crafted feel and to stay away from the usual clean elegance of Jewellery brands. The clients references where very much based on travel through North African markets. We translated this through the colours and outline drawings of vessels and shapes that are also used as repeat patterns through out the packaging and printed collateral as well as collaging with the product shots which has given the brand a sense of exotic adventure.