The Bentley groups (The Bentley, Yellow, Monopole) latest venue CIRRUS is in prime location at Sydneys new Barangaroo development. This is the groups first time focus on seafood and the first time to bring in an outside designer to work on branding menus & signage. After meeting with the architects and seeing their concept we focused on the unusual architectural structure along with the vertical wooden rods used as screens as well as ceiling feature. As the venue facade is all glass we wanted to replicate this in the signage as well as the timber rods hanging from the roof. We where unable to have an external signage due to the leasing agents so we decided to hand our light box with galss face and exposed fluorescent tubers internally next to the entrance. The heavy industrial frame is a custom made metal box that matches the internal metal work with in the venue.
The menu images shown are the front and back of the main menu the front is broken down into the section as per chefs way of clearly showing these groups, The rear is deconstructed minimalist reference to the floor plans of the venue, We want the menu to have impact and different from all the other venues of the group own so this printed on a heavy stock paper slightly under A3 in size. The drinks book is noe shown as we have not time to shoot this item and upload we will soon.