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The brief for this fish & chip QSR was “no blue and white, no fish, no nets, no reference to the ocean. We want to stand out and not be the expected fish & chip venue.” We wanted to have fun with the branding and packaging that would resonate with customers, we did this with a large suite of packaging designs so it didn’t feel like a standard QSR with all the packaging being the same design just in different sizes.
Folke Army designed all branding, signage, collateral, menus, way finding, packaging, uniforms, merchandise, website, food truck and campaigns.
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