Kokoro is a soon to be released hair product line. Kokoro means heart; mind; mentality; emotions; feelings.
The brief from the client – “Japan is a relevant influence because, for a long time Japanophile, fashion, art and design of japan, has always resonated with me. Japanese beauty products are considered to be the epitome of attention to detail and quality”.
From here I took to the calming gardens after several days of thinking about and researching Japanese design and minimalism along with meanings Kororo, heart & patriarch. Following along the theme of Japanese zen gardens and the meaning of Kororo. The centre circle represents the heart while the outlining circles are the arteries. Using a modern font with a subtle unique difference to honour the attention to detail that we love about japan.