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Launching a perishable consumable into a competitive market place, we rapidly turned a product weakness into a positive design feature.

As fresh cold pressed juice settles, the layers begin to form a sediment which can look stale and unappetizing. We saw this visual product challenge as a feature and committed to using the lines to show the amount of ingredients of each in the bottle. Every blend has a different label show casing this natural element to the product.

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Branding and Design Work