Bedouin Coffee is a new roaster based in London. Bedouin uses the purest water by using the waste from beer brewery and top coffee seeds from South America and Africa. Bedouin is stocked exclusively in their parent company’s (The Initiative Group) venues for the first 12 months to refine and perfect their operation before they move into wholesale throughout the United Kingdom. There are 4 blends currently with more on horizon.
The branding concept is based on the bedouin travels roaming from destination to destination, We wanted to include a directional path to follow with the subtle arrow in the branding that also doubles as a pitched tent and other key lines to show the structure of the traditional bedouin tents. Each label has a different numbering design to sit cohesively with the branding. This example is the 4th blend. A rice paper has been chosen for the packaging for its sustainability and flavour profiling.