The Longueville Hotel

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The Longueville Hotel is an institution in Sydney’s Lower North Shore. PKD  / Paul Kelly Design was given the task of updating the venue with a modernised nostalgia of Palm Springs in the 50’s. The brief supplied to Folke Army was retro feminine with glimmers of another era for all internal branding & signage.

As the exterior was to stay untouched we looked back 50’s Australia when the Longueville was owned by Tooths Brewery. Over time the venue has maintained some small reflection of the Tooths horse icon which the owner wanted to keep within the hero branding.

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Branding and Design Work