The brief for this fish & chip QSR was “no blue and white, no fish, no nets, no reference to the ocean. We want to stand out and not be the expected fish & chip venue.” We wanted to have fun with the branding and packaging that would resonate with customers, we did this with…
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Be Your Best Self
Be Your Best Self is a online program by The Broad Place. A carefully curated program for you to begin the process of releasing yourself from being a prisoner of your thoughts and learn how to become a pioneer of your future. The Broad Place Be Your Best Self Program is designed to help you practically begin the…
Read MoreEnhance
Enhance is an online program by The Broad Place. The brief was the create a video logo for The Broad Place website as well as social media channels. I wanted to show what the program and enhance the title meant to me after completing the program. I shot this video of the clouds parting and…
Read MoreThe Broad Place Products
The Broad Place has a wide range of product inspired by Ayurveda – an ancient mind body science still commonly practiced in both the East and West today. Our mission was to redefine the common branding of Ayurvedic products while honouring this ancient tradition and methodology. Folke Army helped develop a number of products, along…
Read MoreThe Grounds of Alexandria
The owners approached FOLKE ARMY during the very early stages of their concept, where we developed and enhanced not only the brand but the user experience on every level. This spanned the graphic design for the entire venue, product design, uniform design and production, launch, press management, advertising and staff acquisition and training.
Read MoreDistrict Brasserie
District Brasserie is multi million dollar dining extravaganza in Chifley Towers in the heart of Sydneys financial district. The brief was to make a comfortable and welcoming restaurant aimed at the local workers who work in the tower above and surrounding areas for power lunches and an environment they can come back in the evening…
Read MoreKenny Rens
Kenny Rens is a Japanese Robata Grill and Whiskey Bar in Bondi. The logo, an illustration of an oak trees’ rings, is a play off the sliding door and range hood, which are both made from charred oak. The typography design is vertical as an homage to traditional Japanese typography, however, we’ve given it a…
Read MoreHigh Vibe Challenge
The High Vibe Challenge is an annual 2 week program The Broad Place runs this 2 week challenge to challenge people to monitor and with hold certain stimulants to rest the nervous system and make people aware of their vices and attitudes. The brief was to have a a social media engagement strategy that we…
Read MoreThe Broad Place – At Home Weekend Retreat
The Broad Place is dedicated to providing rich and relevant content and product supporting people in the modern world to renew themselves. Through transformative programs like the At Home Weekend Retreat, The Broad Place wanted to break the barriers of geography, proximity, time and finances that prevent highly engaged people from the rest and luxury…
Read MoreHotel Centennial
Hotel Centennial, a public house and dinning space in the heart of Wollahara and Centennial Parklands. It’s long history in the Eastern Suburbs and name is attributed to the centenary of the foundation of Australia. The hotel was enlivened with a full overhaul and refurbishment. We worked with their team to create an environment that would display…
Read MoreThe Broad Place Digital Posters
The Broad Place is growing fast. They spend more and more time on the move sharing knowledge and offering a range of products both nationally and internationally. With their emphasis on engaging in modern living, we designed Digital Posters for the variety of services on offer. This ranges from Audio Talks, Courses and Workshops in…
Read MoreTokyo Exploration Manual
The Tokyo Exploration Manual, created by The Broad Place, is a functional digital product designed to provide the traveller with a rich experience outside of their comfort zone. They understand that travel is made exciting by absorbing the little details found in new places. It was important to create a product that was simple and…
Read MoreBondi Wash
Bondi Wash is plant based product line for your home, Skin, Pets and air. Using only Australian Botanicals as the ingredients. We helped Bondi Wash with their branding, packaging styling, directing photo shots as well as the website.
Read MoreTrace Architects
Trace Architects have a particular talent for creating modern living spaces for personal and professional clients. They carefully analyse the needs specific to each customer, finding creative ways to work with the attraction of old spaces and the functionality of modern design. They needed their digital content to reflect this. We worked with them to develop…
Read MoreSonoma Video
Sonoma Bakery has been kneading dough to make golden loaves of wood fired bread since the 1940’s. They wanted to provide their customers with a beautiful visual story from behind the scenes of their bakery. We directed this short video to communicate this history and passion with their customers.
Read MoreCapi Digital Invitation
Capi is a premium 100% Australian owned beverage company. We teamed up for the annual Noosa Food and Wine Festival in 2014. As Capi was not an official sponsor of the festival we had the opportunity to find creative, fun and interesting ways of introducing the attendees to the brand. We created a digital questionnaire…
Read MoreTobias Partners
Tobias Partners is an architecture firm dedicated to the vision of creating uplifting spaces through unique, authentic and sustainable buildings and interiors. They experienced rapid growth with their success which called for a complete re-brand of their business and website. It was important to them to maintain the classic and sleek image whilst incorporating the…
Read MoreFranc About Wine
We came on board with Franc About Wine to create a website displaying the full selection of wines they import and are so passionate about. We needed a website that would convey the story behind Franc About Wine and show case their love for both an innovative and traditional wine list. The creator, considered a…
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