The brief for this fish & chip QSR was “no blue and white, no fish, no nets, no reference to the ocean. We want to stand out and not be the expected fish & chip venue.” We wanted to have fun with the branding and packaging that would resonate with customers, we did this with…
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Lightning minds want to build around a community of people who see how positive and rewarding it is not to be controlled by alcohol. Lightning minds voice is honest and jovial. The brand doesn’t take itself too seriously but is very serious about its message. Lightning minds customers are people who have decided to abstain…
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The Bentley Group relocated and wanted to rebrand their award-winning Monopole restaurant from Potts Point Sydney to the Sydney CBD. A light-filled spaced needed a playful casual approach. The shapes used throughout are in reference the Calder inspired mobiles that feature in the venues, these have been used across all collateral and uniforms as well…
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The Bentley Group approached FOLKE ARMY in creating the branding for their new restaurant concept. Ria PIZZA + WINE is new direction for the group as they have always played in the high end of dinning, By bringing their highly respected and awarded pedigree to pizza + wine it needed to stand out and not…
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Milton Eggs are pasture-raised at Milton Farm. There are 60 hens per hectare and they will be free to roam the paddocks between sunrise and sunset, protected by Maremma shepherd dogs. At night, they roost in Chicken Caravans and also lay/nest inside the caravans. These are moved once or twice a week, so as to…
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Easy Tea is a sophisticated Iced Tea targeted at experienced diners as an alternative to Alcohol. An alternative that’s not too sweet and full of sugar. The brand traits are Simplicity, coolness, refreshment & effortlessness. We embraced with whole heartily in the branding with clearing showing we are not a supermarket Iced Tea brand and…
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Paul Kelly Design is a leading interior architectural firm in Australia focusing on hospitality venues from Fine dinning to mega pubs. I wanted the branding to represent architectural plans and the idea of piecing elements together to create the end product to reflect PKD’s practice.
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Bedouin Coffee is a new roaster based in London. Bedouin uses the purest water by using the waste from beer brewery and top coffee seeds from South America and Africa. Bedouin is stocked exclusively in their parent company’s (The Initiative Group) venues for the first 12 months to refine and perfect their operation before they…
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The Longueville Hotel is an institution in Sydney’s Lower North Shore. PKD / Paul Kelly Design was given the task of updating the venue with a modernised nostalgia of Palm Springs in the 50’s. The brief supplied to Folke Army was retro feminine with glimmers of another era for all internal branding & signage. As…
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Botanica Restaurant in Sydney’s Vaucluse is set amongst a mini farm with vegetables, herbs & spices grown on site along with a range citrus trees. The brief was to create a strong icon and logo to represent the garden surroundings as well as keeping a strong focus on the core demographic of affluent women.
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Bistecca is an Italian classic cocktail bar and restaurant by liquid & Larder (Burgerhood), dedicated to Tuscany’s revered cut of steak, bistecca alla Fiorentina, and Italian grape varieties. Spanning three distinct spaces in a heritage-fronted building Sydney Australia, Bistecca delivers the ambience and bravado of Italy’s famed ristoranti and enoteche via a cocktail bar, 50-seat…
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Located on the iconic Pacific Coast Highway, across the street from the world-famous Surfrider beach, The Surfrider is a modern California Beach House, inspired by the picturesque Malibu landscape and rich heritage of California surf culture. Personifying Malibu’s historic beach-town community, the complete redesign of the original 1950s-era motel has transformed The Surfrider into a contemporary…
Read MoreBurgerhood is an American style burger joint in Balmain, Sydney. The owners of Burgerhood are well versed in hospitality with decades of experience in the kitchen and behind the bar. Our brief was to create a family friendly suburban Burger joint aimed at Kids to Tradies. Burgerhood is another venue in their portfolio of restaurants…
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Rosemont Hall built in 1924 has hand many different business in its time and most recently was divided into three retail spaces which has now converted into a large dining precinct that houses Sunnys Shop a casual South East Asian eatery focusing on fast eating in the lane way or foot path to feel like…
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After a series of failed attempts by various teams, we were approached by Justin Hemmes of Merivale and his key architects and designers, Akin and Amanda Talbot, to create the brand identity that this spectacular NSW venue deserved. The concept for The Newport was to look and feel like a festival where you can wander around,…
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The brief provided was 1950-1960’s Americana beach burger shack. We interpreted this with the use of custom typography and colour palette, along with the styling of the secondary language icons and patterns. As Betty’s is a rapidly growing business, with 8 stores opened within 2 years (and many more to come), the collateral & packing…
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The Bentley groups (Bentley Restaurant, Yellow, and Monopole) latest venue CIRRUS is in prime location at the Sydney’s new Barangaroo development. This is the group’s first seafood restaurant concept and their first time bringing in an outside designer to work on branding menus & signage. After meeting with the architects and seeing their concept, we focused…
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The Broad Place has a wide range of product inspired by Ayurveda – an ancient mind body science still commonly practiced in both the East and West today. Our mission was to redefine the common branding of Ayurvedic products while honouring this ancient tradition and methodology. Folke Army helped develop a number of products, along…
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The owners approached FOLKE ARMY during the very early stages of their concept, where we developed and enhanced not only the brand but the user experience on every level. This spanned the graphic design for the entire venue, product design, uniform design and production, launch, press management, advertising and staff acquisition and training.
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District Brasserie is multi million dollar dining extravaganza in Chifley Towers in the heart of Sydneys financial district. The brief was to make a comfortable and welcoming restaurant aimed at the local workers who work in the tower above and surrounding areas for power lunches and an environment they can come back in the evening…
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Babicka was born whilst Arran Russell and his business partner Alex Clarke travelled the Czech Republic. Inspired by tales of the mystical wormwood plant and the Babickas who harvested it for use in their incantations. In the mystic history of Czechoslovakia, a Babicka was the term used to identify a group of 16th century grandmothers…
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Kenny Rens is a Japanese Robata Grill and Whiskey Bar in Bondi. The logo, an illustration of an oak trees’ rings, is a play off the sliding door and range hood, which are both made from charred oak. The typography design is vertical as an homage to traditional Japanese typography, however, we’ve given it a…
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Working within the Vanishing Elephant collaborative team, we launched in 2009 and quickly grew into a cult brand. Our role was in all aspects of design and production. Managing the many forms of VE’s advertisement campaigns, we produced innovative graphic posters and visual content to showcase the unique men and women’s collections.
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Patrick Maloney purchased his childhood local pub, where he had worked whilst studying when the pub came to the market several owners, and years later. The owner during this period was Geoff Scharer the publican who was quite a character. Patrick was very fond of George and had many stories that we brought to life…
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Developed and written by Jacqui Lewis the Mothers Mind Cleanse is a guide book for the modern mother. The authors depth of knowledge and commitment to delivering philosophy and tools to inspire people to live better with more clarity and fulfilment, gave birth to this book. In the design, we were dedicated to keeping true to the…
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