The brief for this fish & chip QSR was “no blue and white, no fish, no nets, no reference to the ocean. We want to stand out and not be the expected fish & chip venue.” We wanted to have fun with the branding and packaging that would resonate with customers, we did this with…
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The Bentley Group relocated and wanted to rebrand their award-winning Monopole restaurant from Potts Point Sydney to the Sydney CBD. A light-filled spaced needed a playful casual approach. The shapes used throughout are in reference the Calder inspired mobiles that feature in the venues, these have been used across all collateral and uniforms as well…
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The Bentley Group approached FOLKE ARMY in creating the branding for their new restaurant concept. Ria PIZZA + WINE is new direction for the group as they have always played in the high end of dinning, By bringing their highly respected and awarded pedigree to pizza + wine it needed to stand out and not…
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The Longueville Hotel is an institution in Sydney’s Lower North Shore. PKD / Paul Kelly Design was given the task of updating the venue with a modernised nostalgia of Palm Springs in the 50’s. The brief supplied to Folke Army was retro feminine with glimmers of another era for all internal branding & signage. As…
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Bistecca is an Italian classic cocktail bar and restaurant by liquid & Larder (Burgerhood), dedicated to Tuscany’s revered cut of steak, bistecca alla Fiorentina, and Italian grape varieties. Spanning three distinct spaces in a heritage-fronted building Sydney Australia, Bistecca delivers the ambience and bravado of Italy’s famed ristoranti and enoteche via a cocktail bar, 50-seat…
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Located on the iconic Pacific Coast Highway, across the street from the world-famous Surfrider beach, The Surfrider is a modern California Beach House, inspired by the picturesque Malibu landscape and rich heritage of California surf culture. Personifying Malibu’s historic beach-town community, the complete redesign of the original 1950s-era motel has transformed The Surfrider into a contemporary…
Read MoreSelph is a Selph is the translation of the hindi word सेल्फ , meaning ‘self’. The brief was to balance eastern traditional practices with a modern studio for an audience who want a stylish mind body balance in their practitioners. The perfect horizontal line that all characters hang from in traditional Hindi typography was a…
Read MoreBurgerhood is an American style burger joint in Balmain, Sydney. The owners of Burgerhood are well versed in hospitality with decades of experience in the kitchen and behind the bar. Our brief was to create a family friendly suburban Burger joint aimed at Kids to Tradies. Burgerhood is another venue in their portfolio of restaurants…
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Rosemont Hall built in 1924 has hand many different business in its time and most recently was divided into three retail spaces which has now converted into a large dining precinct that houses Sunnys Shop a casual South East Asian eatery focusing on fast eating in the lane way or foot path to feel like…
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After a series of failed attempts by various teams, we were approached by Justin Hemmes of Merivale and his key architects and designers, Akin and Amanda Talbot, to create the brand identity that this spectacular NSW venue deserved. The concept for The Newport was to look and feel like a festival where you can wander around,…
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The brief provided was 1950-1960’s Americana beach burger shack. We interpreted this with the use of custom typography and colour palette, along with the styling of the secondary language icons and patterns. As Betty’s is a rapidly growing business, with 8 stores opened within 2 years (and many more to come), the collateral & packing…
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The Bentley groups (Bentley Restaurant, Yellow, and Monopole) latest venue CIRRUS is in prime location at the Sydney’s new Barangaroo development. This is the group’s first seafood restaurant concept and their first time bringing in an outside designer to work on branding menus & signage. After meeting with the architects and seeing their concept, we focused…
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The Broad Place has a wide range of product inspired by Ayurveda – an ancient mind body science still commonly practiced in both the East and West today. Our mission was to redefine the common branding of Ayurvedic products while honouring this ancient tradition and methodology. Folke Army helped develop a number of products, along…
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The owners approached FOLKE ARMY during the very early stages of their concept, where we developed and enhanced not only the brand but the user experience on every level. This spanned the graphic design for the entire venue, product design, uniform design and production, launch, press management, advertising and staff acquisition and training.
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District Brasserie is multi million dollar dining extravaganza in Chifley Towers in the heart of Sydneys financial district. The brief was to make a comfortable and welcoming restaurant aimed at the local workers who work in the tower above and surrounding areas for power lunches and an environment they can come back in the evening…
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Kenny Rens is a Japanese Robata Grill and Whiskey Bar in Bondi. The logo, an illustration of an oak trees’ rings, is a play off the sliding door and range hood, which are both made from charred oak. The typography design is vertical as an homage to traditional Japanese typography, however, we’ve given it a…
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The creators of Sunny’s Shop are passionate about taking their customers on an adventure through the diversity of the tastes of South East Asia. Sunny’s has their unique flavour in the Asian street food market as they recreate an authentic feeling of a quiet neighbourhood eatery in the Mekong whilst tucked away in the quiet and…
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Hotel Centennial, a public house and dinning space in the heart of Wollahara and Centennial Parklands. It’s long history in the Eastern Suburbs and name is attributed to the centenary of the foundation of Australia. The hotel was enlivened with a full overhaul and refurbishment. We worked with their team to create an environment that would display…
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The owners of Cho Cho San were inspired to bring a unique side of Japanese food and beverage culture to Sydney. Inspired by an izakaya style of fun and lively dinning they created an environment and menu thats lends itself to this. We came on board with them to construct a modern and fresh brand with subtle…
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Salt Meats Cheese was established in 2012 and quickly expanded opening stores all over Sydney and in the Gold Coast. Involved in Art Direction, Creative Direction and Graphic Design we worked with the growing business on developing their brand. We designed their packaging, menus, illustration, all collateral design and both internal and external signage.
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This Sydney Harbour side restaurant and bar is situated on one of Sydney’s historical piers and is well known as a sophisticated food and beverage venue. We got involved with Regatta as they underwent a full rebranding. We directed this process and developed their new brand, print and in-house signage.
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Established in 1875 The London Hotel has been an iconic venue for Sydney locals and travellers alike. We teamed up with them for a total rebrand of the hotel.
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